Ads We Love: 1960s IBM Clock

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Can something as simple as a clock tell a compelling story?

 
 

From Schoolhouse Electric & Supply Co. | Agency/Production Company: Four + One Productions

Why it's cool:

We are lovers of nostalgia at Indian Head. The story of this clock reminds us of our time in grade school when a similar styled (though not as great) clock adorned the wall in each of our classes. The soft hum of the second hand sweeping through time was often the loudest thing in the room during a test. And that test was the last thing between you and after-school cartoons. Unless you count the neighbor's scary dog at your bus stop... 

Why we love it:

From a simple, minimalist designed clock is crafted a compelling story. The clock is shot from subtlety heroic angles to open the piece. The filmmaking piques your curiosity and makes you feel like there is something more to this clock. The narrative works to tie the story of the clock to the story of our everyday lives. It reminds us that, often, the small things done well are what make the difference.

What you can learn from it:

Everything has a story, even something ordinary like a clock. Listing a product's features and functionality can win you a sale. Giving it a story that allows a customer to connect to it can win you repeat business long after someone builds a better clock. In your video, focus on telling your product or business's story as well as what your product and business can do for your customers.

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Patrick Kirk

No one knows the exact day Patrick Kirk was born, because he was carried into town by a pack of wild coyotes, but the end of March seems to have some consensus built around it. The townsfolk hadn’t much need for a coyote-raised wild boy seein’ as they already had a town idiot. So, they set Patrick off with the next traveling circus that rolled through town. It was there that the young boy learned of books and math and writing and other cultural offerings from Martha, the kindly old bearded lady, and her husband, Harold, the world’s tallest midget. In between shows, he would explore each new town, never having the chance to make friends with children his age, mostly because they didn’t speak coyote… However, it was on one such trek in his later teen years that Patrick happened upon a small cinema playing an engagement of Major League II. From then on, he knew that he must dedicate his life to motion pictures. The members of the circus were sad to see him go, some angry calling cinema ‘beneath them’, but Patrick took his leave and headed off to university to study the filmic arts. Over nearly half a decade of study, Patrick learned from notables such as Fritz Kiersch, director of Children of the Corn, and Gray Fredrickson, producer of the Godfather Trilogy. Patrick has worked locally in the Oklahoma City market as a grip, camera operator, and editor. He has directed a number of short films and commercial projects and aspires to do more. When not in the editing suite or on set, Patrick can be found relaxing at local sporting events or playing a round of golf. He is particularly fond of poker and has been known to frequent the local casinos. Patrick also experiments with cooking and can make a mean batch of tacos. Among things he still would like to accomplish, Patrick hopes to fly to the moon one day and get into an old fashioned pistols at dawn duel; preferably both at the same time.